About Ghost Blogging & Ghost Writing
What is Ghost Writing?
When publishing personal stories started to become a trend, an individual’s ideas could be instantly exposed and available for the public to read. For some public figures, written personal expressions could be harmful to their reputation for a variety of reasons. When authors wanted to publish a story but hide their identity, they would take on a "pen name," or a pseudonym to conceal their real name. Having a pen name is the same basic concept as ghost writing, which gives credit of a written work to an "author" but is really written by a hired professional. For example, having novels ghostwritten is a popular way for politicians to "write a book" during a busy promotional period. Although the actual writer does not get credit for the work, the writer is satisfied with his position. Ghost writing is a source of income and it has the same significance as having a pen name, making public some content that the writer feels is important.
What is Ghost Blogging (Blog Ghostwriting)?
Many companies and individuals are taking advantage of the tools of social media marketing and reaching their audience through blogs. What starts out as a great idea – updating content daily on your blogs – quickly gets pushed to the bottom of the priority list and soon the blogs lose their audience because there is never any updated information on that site. Losing the audience of a blog defeats the whole purpose of the social media marketing tactic in the first place. Somewhere along the line, busy business owners realized blogs could be ghostwritten and essentially their ideas could easily be relayed online. Ghost blogging, using the tactics of ghost writing on a blog website, quickly became popular.
Today ghost blogging, or "blog ghostwriting," is utilized by many companies looking to stay up to date with social media. Marketing professionals, however, have brought to light the ethical issues of blog ghostwriting and have called to question whether or not the practice should be used. Ultimately, having a blog ghostwritten will still get the individual’s or company’s message out the audience and has proven to be a strong tool for online marketing.